Zendaya and Law Roach Reunite for Stylish New On Campaign — See Photos
In a continuation of her creative partnership with Swiss sportswear brand On, Zendaya is stepping into a bold new chapter. And it’s one that celebrates the freedom to show up as every version of yourself. The “Be Every You” campaign, launched today, August 7, is exploring identity, duality, and movement through a cinematic visual story. At the center of it all: Zendaya, styled by longtime collaborator Law Roach, who brings his signature eye for contrast, elegance, and edge.
Courtesy of the brand.
The duo’s long-standing fashion relationship, best known for red carpet risks and boundary-pushing style moments, finds a new canvas here, one rooted in performance wear. The campaign debuts On’s Fall/Winter 2025 collection, with elevated apparel that shifts with your mood and moment. Hero pieces include a formfitting studio bodysuit, a structured bomber jacket, and a minimalist track jacket with coordinating shorts, each one tailored for comfort, versatility, and personal expression.
But the real standout? The Cloudzone Moon. This is the Euphoria star's first co-created shoe with On and Roach. This bold evolution of On’s Cloudzone silhouette pairs breathable mesh with plush forefoot padding and On’s signature CloudTec® midsole, delivering both cutting-edge style and all-day wearability. A second footwear drop, the softer and more sculpted Cloudtilt Moon, will follow on October 2.
The campaign was directed by filmmaker Bardia Zeinali and shot across four surreal, moonlit sets. It explores contrasting motifs — light and shadow, chaos and calm — through Zendaya’s fluid movement and voiceover narration. Each chapter of the film reveals a different facet of her identity (the romantic and the rebel, the chaos and the calm), a very important nod to the now engaged actress. The campaign stills were shot by photographer Emily Lipson.
“Movement has always been a part of how I connect with myself, and movement looks different for everyone,” Zendaya says in a press release. “This story felt personal — a reminder that we are all multifaceted beings, with so many brilliant pieces that ultimately make up who we are, make us whole. To me it’s about embracing every little bit of ourselves, and being present in every version of yourself.”
The full collection is available now on on.com and in On stores globally.
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