Chanel Names Ayo Edebiri Ambassador for Fresh Era

• Ayo Edebiri is the first Chanel House Ambassador appointed under Creative Director Matthieu Blazy.
• The partnership is built on mutual admiration between the actress and the designer.
• She made her debut in this role at the Spring/Summer 2026 show in Paris on October 6.
• Edebiri’s personal style aligns with Chanel’s blend of timeless elegance and modern flair.
• This appointment signals a new creative direction for the historic fashion house.

In a significant move for the fashion house, Chanel has officially announced acclaimed actress Ayo Edebiri as its newest House Ambassador.

This appointment marks the first ambassador nomination under the brand’s new creative director, Matthieu Blazy, signaling an exciting new chapter for the Parisian luxury label.

Ayo Edebiri Becomes a Chanel House Ambassador

The celebrated star of The Bear has been named a global ambassador for Chanel, representing a dynamic new voice for the brand. This partnership recognizes Edebiri’s profound talent and fearless approach to creative expression as an actor, director, and screenwriter.

Chanel stated that she “embodies a new generation of genre-defying performers who are constantly pushing boundaries,” making her a natural ally for the house.

Chanel has named Ayo Edebiri as its new brand ambassador. pic.twitter.com/GaJAljSNU5

— Film Updates (@FilmUpdates) October 5, 2025

Matthieu Blazy’s First Ambassador Appointment

This collaboration introduces the first brand ambassador named since Matthieu Blazy assumed his role as creative director for the legendary fashion house. The partnership stems from a deep mutual admiration between the artist and the designer.

Blazy has publicly praised Edebiri’s “boldness, her beauty, her intellect, and her choice of artistic projects,” while Edebiri has expressed that his designs give her confidence while still feeling like herself.

Edebiri’s Debut as Ambassador at Paris Fashion Week

The official announcement coincided with Blazy’s debut Chanel show during Paris Fashion Week. Edebiri attended the Spring/Summer 2026 presentation at the Grand Palais in Paris on October 6, marking her first appearance in the new role.

Her presence at this pivotal show underscored her status as a fresh, authentic voice for the brand’s new direction under Blazy’s creative leadership.

Ayo Edebiri’s Red Carpet Style with Chanel

Edebiri’s inaugural red carpet appearance as a Chanel ambassador was at the London premiere of her film After the Hunt, where she wore a stunning silky white gown from the house.

She consistently works with stylist Danielle Goldberg to blend contemporary glamour with timeless sophistication, a style philosophy that aligns seamlessly with Chanel’s enduring spirit.

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Last Updated on October 13, 2025 by 247 News Around The World