Where does our collective obsession with protein come from?

Published on June 22, 2025 at 5:00 p.m.

Our reporter wonders why supermarkets are filled with foods enriched with "protein," which are supposedly good for your health. A true marketing feat.

Where does our collective obsession with protein come from? That's the question I asked myself as I looked at the shelves of my local supermarket devoted to "protein-enriched" foods—yogurts, milk, chocolate bars, etc.—and it reminded me of my boyfriend's library, consisting of two books and... two bags of protein powder. And my parents' fridge, when my brother is home: a selection of 15-ounce yogurts...