UK’s most popular spot for autumn that’s home to the ‘world’s most beautiful village’

The Cotswolds has been crowned the most popular spot for an autumn break. It is also home to the most beautiful village in the world.

The region, which primarily runs through Oxfordshire and Gloucestershire, has claimed the crown as Britain’s most in-demand autumn destination, with 85% of October weekend stays already snapped up. According to new research from Ubuy UK, bookings in the region have surged 31% year-on-year — putting it ahead of the Lake District (78%) and Scottish Highlands (76%).

It is clear to see why people's attention turns towards the Cotswolds when the leaves begin to fall. It is home to golden lanes lined with honey-stone cottages and fires that crackle in rural pubs. The Cotswolds is drawing travellers in record numbers. Nearly nine out of ten beds are already gone for October, confirming its place as this year’s top seasonal getaway.

If you are planning to visit this autumn, then there are plenty of pretty spots to check out, such as Bourton-on-the-Water, Castle Combe and Stow-on-the-Wold. However, the jewel in the hilly region's crown is Bibury.

The village of 627 appears as though it's stepped straight from a storybook, with its verdant countryside, thatched-roof homes, and charming waterways and bridges that dominate the locale. Add in the welcoming local pubs and breathtaking hiking routes throughout the region, and it's easy to understand why it remains such a hit with visitors from across the globe.

A standout feature is Arlington Row, a lane adorned with 17th-century homes which residents describe as "the most photographed and beautiful cottages in the country" due to their riverside position alongside the River Coln. The area boasts numerous scenic attractions too, from England's most ancient operational trout farm to the Church of St. Mary, all adding to the village's distinctly British appeal.

It comes as little surprise that Bibury consistently appears on lists of the globe's most attractive and enchanting villages. This year, it has claimed the title of 'most beautiful village in the world'.

The experts at Forbes assessed the planet's 50 most scenic villages, with Bibury securing first place owing to its delightful homes and waterside panoramas. The team wrote: "Nestled in the heart of the Cotswolds, Bibury unfurls like a watercolor dream—where honey-slicked cottages line Arlington Row; their mossy roofs whispering tales of 14th-century weavers. The River Coln murmurs gently here—weaving through golden buttercups and forget-me-nots, while plump ducks paddle lazily beneath canopies of willow. Nearby, Bibury Trout Farm invites visitors to feed fish or enjoy a riverside picnic, and St. Mary's Church offers a moment of stillness amid ancient stone—while the air carries the smell of blooming lavender, mingling with freshly baked scones."

Given the high demand for places to stay in the Cotswolds this autumn, a day trip may be preferable. Parts of the region are easy to get to via direct trains from London Paddington that take around an hour. However, smaller villages such as Bibury are very hard to reach on public transport. Doing so requires taking a train and, often, multiple buses.