Sharjah Launches India-Focused Campaign as Arrivals Jump 38%

Sharjah Tourism on Friday previewed a new India-focused campaign film, “Har Rasta, Ek Nayi Kahani” (Every path, a new story), at a special screening in Delhi. The creative, built around Indian influencers and curated for the market, highlights Sharjah’s push to court Indian travelers as a strategic growth market.

Sharjah is already seeing sharp gains from India: the emirate reported a 38% rise in Indian hotel guests in the first half of the year, with arrivals up from 82,000 last year to about 130,000 this year, a jump that Sharjah Commerce and Tourism Development Authority (SCTDA) Chairman Khalid Jasim Al Midfa described as “a big difference.”

“India remains one of the top five markets for us,” Al Midfa said. The emirate’s biggest market is Russia and the Commonwealth of Independent States (CIS) nations that represent around 20% of its hotel guests.

Sharjah's new India-focused campaign film.

The campaign is part of a broader p