Oyo Parent Rebrands as PRISM Ahead of Fresh IPO Plans

Oravel Stays, the parent company of Oyo, on Sunday announced a new corporate identity: PRISM. The timing of the rebranding is notable as it comes just as the company is preparing to file fresh papers for a long-delayed public listing, with sources indicating a possible $7-8 billion valuation.

The move signals Oyo’s attempt to show the market that it has outgrown its early image as a budget hotel startup. The company in a statement described PRISM as a way to capture the “clarity, diversity, and full spectrum” of brands now under the company’s umbrella. The company said it would still use the Oyo name for its well-known budget travel brand, but PRISM will act as the group’s parent identity.

Founder and Group CEO Ritesh Agarwal said the shift to PRISM creates a “future-ready corporate architecture” to match the company’s growing po