Adani Takes on Airport Aggregators With Loyalty, Lounge Sales

Adani Digital Labs (ADL) has rolled out a set of digital initiatives to improve the passenger experience across its airports. The package includes a redesigned Adani OneApp, a new loyalty program called Adani Rewards, and a digital lounge-booking service.

Through these features, passengers can book lounges, browse duty-free catalogues, get deliveries at the gate, place multi-cart orders, reserve parking, track flight status in real time, and access high-speed Wi-Fi.

Adani Rewards, which the company says is India’s first airport-specific loyalty program, will cover food and beverage, retail, duty-free, parking, and meet-and-greet services. The program will operate independently of airline choice or ticket class.

ADL has also opened a 150-seat tech hub in Ahmedabad to drive localized travel innovation.

Adani’s Competition With Aggregators: Adani’s move positions the group against airport service aggregators. Adani operates seven airports