Vittoria Ceretti Proves She’s the Ultimate Max Mara Woman in the Spring 2025 Campaign

For a whole multitude of seasons now, Ian Griffiths has favored a multi-girl cast for the Max Mara advertising campaigns. Since the Spring 2021 season, Max Mara’s campaigns have been cast starring a selection of the industry’s models of the moment – until now. Griffiths, who first joined Max Mara in 1987 (after winning a student competition), casts Vittoria Ceretti as the face and embodiment of his Spring 2025 collection – who stars in the accompanying campaign. The designer ultimately commissioned Craig McDean as campaign photographer for yet another season, marking the photographer’s third consecutive campaign for the Italian fashion brand. Throughout the chic and sophisticated imagery, the Italian beauty roams a minimalist set, proving herself to be the ultimate Max Mara woman.

“Very disappointed… I love this collection!” exclaimed DK92 the moment the campaign struck.

“The collection was so good and sharp. It deserved better,” echoed thiago.

“I love Vittoria Ceretti but it’s a NO from me,” chimed in forum member Chipmetrai.

However, not everyone was so dissatisfied. “I’m able to apprentice the fact it’s an only-girl campaign, after a handful of multi-girl campaigns. Vittoria Ceretti solo was the perfect choice. This feels like something ripped from the pages of American Vogue from the early 00s, and it’s ALL working!” enthused vogue28.

“It’s a fabulous campaign. I like how the backgrounds complement all the looks,” MModa admired.

See more of Vittoria Ceretti from the Max Mara Spring 2025 campaign and join the conversation, here.