The Guava Girl Summer Trend Is Taking Over Nails, Makeup & Fashion

Get ready for “guava girl” summer 2025. Just in time for the start of the new season, this fruit-inspired trend is taking over fashion and beauty.

Over the past few years, we’ve found that foods have been influencing our seasonal style. From the strawberry makeup and the tomato girl aesthetic of 2023 to the mocha monochrome trend of 2024 and the 2025 color of the year, mocha mousse, nods to our favorite little treats in our looks have helped us romanticize our everyday looks. Now, we’re taking a dose of tropical life with us everywhere we go, thanks to guava-inspired scents, colors, and styles. From flouncy pink dresses to fruity perfumes and pink and green nails, the hidden gem of the produce aisle is not so small anymore.

The term “guava girl” began to trend in June 2025, making waves on Pinterest and Google. Given the fruit’s association with warm weather, it’s a fitting trend for summer on its own. It brings the vacation feeling to daily life, even when you’re just going to class, camp, or work.

There’s also been an uptick in brands using guava scents and hues. A prime example is the Tarte and Dunkin’ Donuts collab centered around the refreshers, including the guava flavor. "I’m a sucker for anything that looks like summer and feels like a treat — so this collab was a no-brainer,” Tarte CEO Maureen Kelly tells Teen Vogue. “Dunkin’ Refreshers are part of my daily routine, just like our maracuja juicy lips. And guava? I’ve been loving it. It’s bold, tropical, and instantly lifts my mood. Guava Girl Summer is my whole vibe right now.”

Drita Paljevic, head makeup artist at Kevyn Aucoin Beauty, tells Teen Vogue: "Guava is having a major beauty moment this summer, and from an artistry perspective, we’re so excited. Guava pink is a vibrant and easy-to-wear orange-pink hue — perfect for any age or skin tone. The shade delivers a natural, warm flush that makes skin look ever so slightly sun-kissed, making it a go-to in the warmer months.”