KATSEYE's Yoonchae Jeung Breaks Down Her Viral Blush Technique

As a member of KATSEYE, Yoonchae Jeung represents South Korea abroad in the global girl group created by K-pop label HYBE and Geffen Records. So, it’s no surprise that she’s also bringing K-beauty trends stateside. Cue: Yoonchae’s favorite blush trend.

Across music videos and stage performances, Yoonchae is often seen sporting a flush of bright blush. The members even call it her signature beauty look in their Teen Vogue cover story. Yoonchae tells us she was inspired to adopt the look as her own after she noticed it began to trend in Korea.

The key to Yoonchae’s trending blush routine is focusing on the area directly underneath the eye and blending it out softly without going too far away from the center. The shade of blush is also key. When Yoonchae travels back to Korea, she says she stocks up on blushes because the colors there are different from the ones typically found in the United States. (Pro tip: She opts for pinks, especially fruit-inspired hues.)

Now a global trend, the under-eye blush placement has become popular for the effect that it can have on your makeup. On her TikTok, makeup artist Judy Lim explains, “For a more youthful appearance, actually apply your blush close to the underside of your eye and center of your face.” Lim adds that we lose volume in these areas of our faces as we grow older. Extending blush beyond the cheekbone and all the way to the hairline also gives a lifted, snatched effect similar to straight eyebrows.