I've Been Testing This Affordable Korean Skincare Brand for Less Than a Week and My Face Is Already Glowing
I want to start by saying that Korean skincare isn't a trend. No, these products and ingredients aren't new, but that's not to say they aren't gaining increasing popularity.
Yes, my TikTok feed is currently dominated by Korean skincare routines, and I can see why. Not only are the formulations 10/10, but these products are ideal if you like that glowy, glass-skin finish. With more and more Korean brands and products such as cleansers, serums and moisturisers being stocked at retailers such as Lookfantastic and Boots, lots of us are becoming more curious about which brands are worth the cash. One brand I'm particularly interested in is Beauty of Joseon.
I've been putting the most popular Beauty of Joseon products to the test.
What Is Beauty of Joseon?Founded in 2016 by Sumin Lee, this line of pretty affordable skincare products is packed with nourishing formulas that work to deliver glass-like skin, designed with a range of skin types in mind (which explains why it's all over social media).
With lots of products on offer, I thought it was time that I called in some of the brand's bestselling formulations. I had plans to put these products through their paces over the next couple of months, however, I'm less than a week in and my complexion is already glowing. As someone with combination skin, clogged pores and uneven skin texture, getting a radiant finish is no mean feat, but this brand has defied all of my expectations. Intrigued to know which products have become mainstays in my routine already? Just keep on scrolling.
My skin after using Beauty of Joseon products for almost a week.
The Best Beauty of Joseon Products, Tried and Tested1. Beauty of Joseon Radiance Cleansing Balm
As a beauty editor, I'm lucky enough to test skincare products for a living. Yep, I've spent years putting some of the most popular products to the test, so I know what to look out for when it comes to effective formulas. Not only that, but I spend my weeks talking to top dermatologists, so I also know a good skincare ingredient when I see one.
I replaced my entire skincare routine with these products from Beauty of Joseon. I used them morning and night for almost a week and have already noticed a huge difference in my skin.
Why Trust UsAt Who What Wear UK, we know that beauty isn’t one-size-fits-all. Our editors have tested thousands of products, including skincare, makeup, hair and nails, over the years and work closely with trusted experts—dermatologists, make-up artists and leading industry insiders—to ensure every guide is well-researched, inclusive and relevant to you.
We focus on formulas that deliver, whether they’re affordable favourites or luxury investments. Our product selection is based on tangible results, ingredient know-how and what we’d truly recommend to a friend.
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