BLACKPINK's Rosé Endorses Orange Blush as Summer's Hottest Makeup Trend — See Photos

If you've been looking for the hottest summer makeup trend, your search is officially over. The orange blush trend — which has the stamp of approval of BLACKPINK's Rosé, Vivian Wilson, Bella Hadid, and more — has been slowly but surely growing in popularity for a few months, positioning itself as the trend to try before summer is over.

When it comes to blush, most people tend to subconsciously gravitate towards pinks or berries, while orange blushes tend to be more slept on. If you are among those, this should be your sign to change that mentality. Below, we break down why and teach you how to nail the orange blush trend for summer.

Though now maybe more slept-on, orange blush has been a massive trend ever since the '70s, when people wore it to recreate a sun-kissed look, and was super popular among everyone from Farrah Fawcett to Diana Ross. Although orange blush has never entirely disappeared, its popularity has ebbed and flowed, but it has been making a steady comeback into the mainstream for a while.

In 2024, we saw orange blush rise to the top of the makeup echelons again thanks to the sunset blush makeup trend, which got the cosign from the likes of Hailey Bieber. While sunset blush mixed both pink and orange blush to achieve a golden effect, the latter is shining on its own this year.