Golden Goose Goes on the Road in the New Skate Film 'Hold On'

There's something inherently optimistic about skateboarding. It forces you to reconsider the mundane, to think of everything around you—a beat-up railing, a graffiti-covered embankment, the down ramp in a parking garage—as a potential component of your next perfect run, your next big trick. And it's that sense of possibility that Italian fashion brand Golden Goose and directors Erik Bragg and Chris Gregson captured in the new short film Hold On, which made its debut at an event at the Flower Shop in New York City last week.

"It sounds ridiculous, but that's what's happening every day when you're on a skate trip," Bragg says in the voiceover for Hold On. "The coolest thing you ever did might just be around the corner. And I don't think many people are tapping into that feeling as much as skaters are."

The skaters, in this particular instance, are Olympic medalists Cory Juneau and Keegan Palmer (both of whom are also Golden Goose brand ambassadors) along with Rune Glifberg and Evan Mock. Over the course of the 11-minute movie, they make their way from Copenhagen to Berlin, Innsbruck, and Athens. In each new location, they immediately start skating. They're dropping into a bowl in between bouts of rain, turning a piece of public art into a de facto quarter pipe, or just hitting the streets in a city they've never seen before.

Launching off a piece of public art in Austria.

Sometimes, you get quick clips of successful tricks, which is obviously a blast to watch. But even more compelling is witnessing the struggle to land something difficult. When Juneau finally manages to grind the top rail of a narrow half pipe after multiple failed attempts, you're right there with him celebrating. Then, of course, it's off to the next spot. The next trick. That elusive moment of greatness that Bragg mentioned early in the film. You never know where you might find it, so you've got to keep rolling.