Once kitsch, now a hit. A hot '00s trend is back, and you'll love it, especially in the summer.

Small detail, big effect. Summer 2025 belongs to the feet—or more precisely, those adorned with a subtle yet unique ring. This trend, though ancient, is back in a completely new, luxurious guise.

When we think of jewelry, most of us imagine necks, wrists, or fingers. Meanwhile, the fashion world is aiming lower—much lower. Toe rings , once associated with boho girls strolling barefoot on the beach, have taken on a new status in the summer 2025 season: objects of desire among the most stylish women (and beyond). Instead of beads and cheap chains, pearls, diamonds, and craftsmanship now reign supreme.

This is partly thanks to the Chan Luu brand, which has redefined this forgotten accessory. Their diamond and gemstone designs are like haute couture for your feet. Jewelry you'll want to have, even if you already have ten rings on your hands.

While we're on the subject of feet, it's worth mentioning how their role in fashion has changed dramatically this season. Thong sandals, toe-loops from Tory Burch and Khaite, and peep-toe stilettos —all of these styles not only show off the toes but actually celebrate them. So there's no better time to add a jewelry accent to them.

– This is toe ring summer – wrote Leandra Cohen , a blogger and author of style manifestos, on Instagram.

Her photos, where a ring on her foot plays first fiddle next to classic Havaianas flip-flops, perfectly illustrate the new styling logic: luxury meets ease.

What makes this trend work? It's the same magic as a creased runway dress or an aged Birkin bag – contrast. A ring that could pass for an engagement ring, worn on a toe and paired with a beachy look, creates a unique and fresh effect.

Toe rings in Chloe's summer collection/Photo: Getty Images Estrop

Whether you choose elegant, open-toe mules à la Chloé or classic chain-store slides, a toe ring is the icing on the cake for any outfit this season. And no, you don't have to be at the beach for it to work.