Tom Holland promotes Prada's new perfume. It opens with Calabrian bergamot.
Tom Holland, star of Spider-Man and one of the most authentic actors of the younger generation, has been named ambassador for the new Prada Paradigme fragrance. The luxury brand combines an avant-garde bottle design with a groundbreaking fragrance composition – from fresh bergamot to a woody amber base. A new era of perfume is just beginning, and Tom Holland is set to be its symbol.
Tom Holland , the Hollywood actor best known for his role as Spider-Man , has embarked on a new chapter in his career – this time in the world of fragrance. Prada has announced him as the ambassador for the brand's newest men's fragrance , Paradigme .
Tom Holland does not hide his sympathy for Prada - it is this brand's clothes that he chooses for the red carpet, even though, as he admitted in an interview with WWD, he does not feel entirely comfortable there.
Prada Paradigme Perfume - a fragrance that goes beyond the norm" I've been working with Prada for a long time , and their designs are my go-to when I step into the spotlight," says the actor. "The red carpet is a space where I often feel uneasy, but Prada always manages to make me leave the house with confidence. I felt similar emotions when I first tried Paradigme."
This new composition from Prada was designed to challenge traditional notions of men's perfumes . It's a harmonious blend of notes: energizing Calabrian bergamot opens the fragrance, the heart is filled with noble bourbon geranium , and the whole is crowned by an amber-woody base with a bold, modern twist. The formula was developed by a trio of renowned perfumers: Marie Salamagne, Bruno Jovanovic, and Nicolas Bonneville.
" The 'Paradigme Man' is confident but never overbearing, a man who redefines masculinity. A true gentleman, well... that's what Tom Holland is," comments Yanna Andrei, director of Prada Beauty.
Tom Holland is the unparalleled embodiment of Prada Paradigme. An extraordinary talent and versatile entrepreneur, his genuine warmth and deep, yet quiet confidence perfectly capture the essence of the fragrance and its exploration of "another way."
The bottle is also noteworthy. While drawing on the Prada archives for its design, Coralie Salem, Creative Director of Prada Beauty, emphasized that a contemporary perspective was key. The bottle features a striking, intense green color , and its inverted triangle with a beveled edge symbolizes the balance between elegance and eccentricity.
Prada Paradigme - an unconventional perfume for men / press materialsTom Holland joins the ranks of well-known actors who are becoming the faces of luxury beauty brands. These collaborations are a nod to younger generations – Generation Z and millennials – who value authenticity over classic glamour.
In an interview with GQ, the actor revealed how he wears fragrances: he usually applies a few sprays to his neck and wrists.
"A good scent can change everything. It's like an invisible accessory," he concluded.
