If you see it, buy it: this is the fashion accessory that can't be missing from your winter look.

A trend that combines warmth, functionality, and a whole lot of style is a must-have this Winter 2025 due to its dual functionality. It's the hooded scarf , that garment that looks like it came straight from a Pinterest fashionista's closet. It's now firmly embedded in everyday life on Argentine streets and promises to be the star of winter looks .

There's no doubt it's the accessory of the moment. Comfortable, warm, and stylish , it's one of this winter 's key trends . If you're looking for something that will protect you from the cold without sacrificing your style, you know where to start.

The hood scarf, as its name suggests, is a fusion of a scarf and a hood . Sometimes it takes the form of a hood directly attached to a long, wrapped scarf; other times, it's a more closed, snood-like model that covers the neck and head.

The truth is, it protects from the cold like no other garment, especially on those windy days when even a hat or collar won't do the trick. But the key to its success isn't just its functionality; it also adds a special touch to any outfit , elevating monochromatic looks and adding a touch of originality while remaining practical.

1. Because we saw it on runways and social media. From European fashion weeks to local influencer posts, the cowl scarf began to appear more and more in winter looks . And we already know that when a trend hits the streets, it's here to stay.
2. Because it's very warm and cozy. You can cover your neck, ears, and part of your hair with a single layer, without sacrificing style. Ideal for those who can't stand hats or for those looking for something more original.
3. Because it's versatile . There are hand-knit versions, others with synthetic fabrics like fleece, wool, chunky knit, or even with faux fur details. They come in plain, patterned, long, short... for all tastes.
4. Because it completes the look in one easy step . You don't need anything more than a basic coat or a neutral jacket: the hooded scarf does all the fashion work for you.

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• With plain coats and neutral tones, so that the hooded scarf is the star of the outfit.
• Combined with oversized garments such as puffer jackets or large sweaters.
• In strong or pastel colors , if you want to enhance a gray or black look.
• In a minimalist version, with a monochrome outfit , to add texture without overloading.
• With jeans , chunky boots and a crossbody bag, an urban look is guaranteed.

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