Yeri Mua unleashes chaos with her presence at Intermoda 83

Yeri Mua 's appearance at Intermoda , which took place on Wednesday afternoon, descended into chaos at Expo Guadalajara . Crowds of fans formed lines that stretched out from early on, creating bottlenecks at entrances and in hallways.

Due to a health issue, Yeri Mua postponed her performance for a few hours; originally scheduled for 2 p.m. , it was later changed to 2:30 p.m. , and the singer finally arrived at Intermoda amidst screams. At times, the organization was overwhelmed: security was insufficient and there was pushing and shoving as attendees tried to get close to the improvised stage, but it all ended in happy chaos as the singer and influencer showed up close and personal with her fans.

Despite the chaos, the audience responded with contagious energy: screams, spontaneous chants, and excitement in Yeri Mua's every gesture and word. Her presence at Intermoda was due to a collaboration with the pants brand NYD, in which she served as a model for a specific design. "The people of Guadalajara are always very nice to me," said Yeri Mua, using her iconic phrases like "de chava," which elicited shouts, applause, and laughter. "They always support me a lot here; I love the vibe the people have here."

Charismatic, aware of the affection of her audience, always smiling, Yeri Mua conquered the people of Guadalajara and Intermoda.

Who is Yeri Mua?

Yeri Cruz Varela, better known as Yeri Mua, was born on December 17, 2001, in Veracruz, Mexico. She began her career in 2018 with makeup tutorials on Facebook and Instagram , becoming an influential figure on social media. She later expanded to TikTok , amassing more than 27 million followers , and in 2023 she made the leap to urban music with hits like “Chupón” and “Línea del perreo.”

She also collaborated with Beauty Creations and signed with Sony Music Mexico to release her album "De Chava" , becoming one of the main exponents of reggaeton and urban music starring women, who sing about empowerment and sexual freedom, breaking barriers in a genre traditionally sexist and associated with men.

Yeri Mua represented the perfect fusion at Intermoda with her role as a beauty influencer, YouTuber and reggaeton artist, and has established herself as one of the emerging voices of Mexican reggaeton , standing out for her authenticity, female empowerment and close connection with her community.

Yeri Mua's appearance at Intermoda made one thing clear: the power of digital content creators isn't limited to screens. Her arrival generated an intense experience—emotional, overwhelming, and somewhat disorganized—that confirms that the influencer world can completely transform the dynamics of an in-person event. The singer left after nearly 40 minutes of mingling with her fans and was escorted out by a torrent of security guards amid shouting, shoving, and desperate people seeking even a photo with the singer.