Rebel Candy: For Halloween, don't be afraid of treats without added sugar.

Sponsored by cavities and blood sugar spikes, Halloween brings joy to children, misery to parents, and business to dentists every year. According to a study by the Observatory of Society and Consumption, six out of ten French people now celebrate this imported holiday. Among teenagers and young adults, eight out of ten dress up, gorge themselves—or both.

While the sugar giants – Haribo , Krema, Carambar , Lutti, Chupa Chups – are sharpening their teeth for the October harvest, a newcomer is making its way to the confectionery table. Its name: RebelleSnacks. A brand that sounds like a manifesto: "sugar-free,"