Taylor Swift and Travis Kelce's engagement announcement is the culmination of masterful storytelling
Analysis: The pop superstar and the American football player announced their engagement on Tuesday, sparking reactions as far away as the White House. The excitement illustrates the "marketing genius" behind the singer's career.
Taylor Swift and Travis Kelce in Baltimore, January 28, 2024. PATRICK SMITH / AFP
Earthquake on the "swiftie" planet. After two years of romance, pop megastar Taylor Swift and her partner, American football player Travis Kelce, announced their engagement on Tuesday, August 26, in an Instagram post. The announcement of a royal nuptials surely wouldn't have caused such a stir. Imagine: 30 million "likes" in less than 24 hours, American journalists in ecstasy upon learning the news live, articles galore on the proposal, the Ralph Lauren dress, the triple XL ring, and even congratulations from President Donald Trump, who is far from being a fan of the singer . Even the prestigious Agence France-Presse issued a warning. The craze may seem incomprehensible to the uninitiated. But it illustrates the culmination of a persona—and a marketing strategy—skillfully developed by the singer for nearly twenty years.
Taylor Swift's story is that of an eternal romantic. From album to album, her fans have followed her encounters, her relationships, and her disappointments since 2006. Teenage love ("You Belong With Me"), passionate relationship ("Red"), obvious feelings ("Invisible String"), disillusionment ("C…
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