From Emilia Perez to The Substance, How Social Media Rewrote the Oscar Race

Regardless of the winners announced on Sunday evening, March 2 in Los Angeles, the 2025 Oscars will be remembered as an awards season that rewrote the rules. "It was one of the most eventful in recent history, a crazy roller coaster, a film within a film," marvels Elsa Keslassy, ​​international editor-in-chief of Variety . From Los Angeles , the correspondent covering cinema for Canal+, Didier Allouch, agrees: "The campaign started off in a classic way, with a myriad of good films. This time, no behemoth, like Oppenheimer, who swept everything straight away. Then, bang, the devastating fires in Los Angeles suspended the campaign, then Karla Sofia Gascon's tweets monopolized the attention, creating an atmosphere never seen before. Sad and a little spoiled."

Following on from her four statuettes at the Golden Globes in early January, Jacques Audiard 's Emilia Pérez , a portrait of a Mexican drug trafficker undergoing his gender transition...