Channel 13, redesigned schedule and retained talent... Camille Langlade pilots a strategic summer for BFMTV

This summer, while the sun shines on tourists who have come to enjoy the sea air of the Côte d'Azur, Camille Langlade will be reunited with her family in Cagnes-sur-Mer, where part of her family still lives, as the editorial director of BFM TV attended school in the city so dear to Renoir.

But before that, it will have completed a rather exhausting first half of the year, between a restructuring of the editorial staff following the arrival of a new owner in 2024, Rodolphe Saadé, from the CMA CGM group, and the change of numbering of the channel on the TNT frequencies with effect this Friday (BFMTV moves from channel 15 to 13).

"A difficult period," confesses the editorial director, "with the transfer clause, we had to plan without knowing the workforce or its quality, it wasn't necessarily a comfortable situation but, now that everything is clear, we can move forward calmly. I am very proud to have been able to keep our talents, in particular the headliners like Apolline de Malherbe, Alain Marschall, Olivier Truchot, Maxime Switek or Christophe Delay without forgetting the great arrivals with Nicolas Poincaré and Marc Fauvelle. It's an opportunity to breathe new life into the editorial team, which has more than 300 journalists . "

First blockchain news

With the uncertainty surrounding the squad now cleared up, it was time to focus on the other major project: the June 6 date and the switch from channel 15 to 13 in the new TNT numbering system. "We're gaining two numbers on the remote control and we're still the number one channel in the news block, but our ambition remains the same: to remain the compass of the French people – 11 million viewers who trust us daily – and for people to keep the reflex of coming to BFMTV when the news is exceptional: the Pope's conclave, the celebrations of PSG's victory, the floods. We think the number 13 is lucky," laughs the Côte d'Azur resident. "We've even changed the B in BFMTV to 13 on our billboard campaigns."

Even though this channel change is a small challenge - people need to develop new reflexes - the channel's main project lies in the construction of its fall schedule.

"We want to modernize it, focus on new sets and new appointments like the arrival of Marc Fauvelle, a well-known face on France Info morning shows, to embody the slot between 10 a.m. and noon, as well as Nicolas Poincaré, on Sunday evenings around a program dedicated to our long formats to strengthen our documentary offering, continues Camille Langlade . We hope to continue our adjustments made in January like the appointment of Apolline de Malherbe at 9 a.m., or the 8 p.m. news with Maxime Switek, which is a great success. What matters is our editorial project, which is being built with great freedom, while respecting the competition but having confidence in our strengths."

Don't forbid yourself from making moves

Between the lines, the editorial director reflects on certain coups made by the channel, such as this interview with Brigitte Bardot, rare on television, or the retransmission of the PSG festivities from the Parc des Princes after the Champions League victory.

While we wait for the start of the school year, there's summer, a time that's generally conducive to rest and recharging our batteries. "It's also the time to bring new talent to the forefront of and behind the camera ," concludes Camille Langlade. "In the summer, we generally do mostly live and news programs, we do fewer debates, which is more in line with what people want to watch. We remain driven by the editorial team's commitment to serving the channel."

>> The new TNT numbering from June 6: 1: TF1. 2: France 2. 3: France 3. 4: France 4. 5: France 5. 6: M6. 7: Arte. 8: LCP/Public Sénat. 9: W9. 10: TMC. 11: TFX. 12: Gulli. 13: BFMTV. 14: CNEWS. 15: LCI. 16: France Info. 17: CSTAR. 18: T18. 19: Novo19. 20: TF1Séries Films. 21: L'Équipe. 22: 6ter. 23: RMC Story. 24: RMC Découverte. 25: Chérie 25.