But why are ads so bad on streaming?
We'll have to face the fact that advertising is here to stay on streaming platforms, at least for the cheapest subscription plans. But advertisers will have to get a little creative if they don't want to scare away buyers, rages Mary McNamara, a columnist for the Los Angeles Times.
We really need to stop getting upset about the fact that our favorite streaming shows are now riddled with ads and instead focus on how bad they are.
Yes, it's infuriating that streaming platforms made promises they couldn't realistically keep. They dangled the promise of instant access to a whole stream of series and films that they could watch, for a small fee, wherever and whenever they wanted, without the irritating interruption of commercial breaks.
It seemed too good to be true.
And it was, of course. After luring millions of viewers away from cable and terrestrial channels, subscription services were able to raise their prices, and they introduced advertising as a bonus. Far from freeing us from ads, they now demand that we pay for the honor of watching them.
According to the latest surveys, the millions of new subscribers to Netflix, Amazon Prime Video, Disney+, and HBO Max don't mind. According to consultant Antenna, ad-supported subscriptions reached 100 million in the United States this year, and that number is expected to double by 2027, according to Omar Karim, the director of
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