Sephora's Savings Event Sale Is Finally Here: Deals on Rhode & More
E! illustration/RhodeThe Sephora sale we've all been waiting for is finally here! Just in time for the gifting season, Sephora Insider members can get a rare discount on all their purchases. Whether you've been yearning to try a new trendy product, looking to restock your faves, or needing to start on your besties' wishlist, this is your opportunity to do it!
Starting today through Novemeber 10, get up to 20% off sitewide with the promo code EVERYTHING at checkout. Plus, the Sephora Collection is on sale for 30% off with the use of the same code. All you have to do is join Sephora's loyalty membership, if you aren't already—don't worry, it's free.
This annual sale is a little complicated, so we've broken down all the details below—we want you to go into this sale prepped and ready for shopping. And because choosing the best products to get during this limited-time sale is overwhelming, we've given you our recommendations (both from personal experience and thousands of reviewers) across makeup, skincare, fragrance, and hair.
From celeb-owned beloved brands like Hailey Bieber's Rhode and Selena Gomez's Rare Beauty to top-rated products with powerful formulas, keep reading to shop our picks from this wow-worthy sale.
The Sephora Savings Event works on a tier-system depending on your membership level. To join, you have to be part of Sephora's free loyalty program, Beauty Insiders. The specific discount will be different based on your tier level.
- Rouge members (those who spend $1,000 a year) get a sitewide 20% off discount.
- VIB members (those who spend $350 a year) get a sitewide 15% off discount.
- Insider members (the free tier) get a sitewide 10% discount.
For all tiers, the Sephora Collection is on sale for 30% off.
The Sephora Savings Event can be a little confusing for those not in the know. To participate in the sale, shoppers need to be part of the brand's free loyalty program, Beauty Insiders. The sale starts on different dates for the three degrees of membership.
For Rouge members (those who spend $1,000 a year), the sale starts on October 31, 2025 and ends on Novemeber 10, 2025. In other words, if you're in this tier, you can take advantage of this sale today.
For both VIB members (those who spend $350 a year) and Insider members (the free tier), the sale starts on November 4, 2025 and ends on Novemeber 10, 2025. You can plan your cart starting right now, but will need to wait on Monday to get everything on sale.
For everyone, the sale on the Sephora Collection starts on October 31 and goes through November 10.
Rating: 4.1/5 stars with 730 reviews
Founded by Hailey Bieber, Rhode is the trendiest brand right now. And if you were to test out one product during this sale, we recommend the brand's most recent launch. The pocket-sized cream blush is easy-to-blend, buildable, and comes in ten gorgeous shades.
Rating: 4.5/5 stars with 1,211 reviews.
A personal favorite of this beauty writer, the EADEM lip balm is an iconic lip treatment to choose during this sale. This 3-in-1 lip treatment that exfoliates, moisturizes, and adds a pop of color. It comes in eight shades, including two limited-edition holiday shades that comes in a gold packaging.
Rating: 4.4/5 stars with 306 reviews.
During this sale, all products from the Sephora Collection are 30% off. If you were to choose just one, we'd recommend their most recent makeup launch. Sephora's Best Skin Ever Concealer features a buildable, medium-coverage formula that includes hyaluronic acid for a hydrated look that lasts for up to 16 hours.
Rating: 4.3/5 stars with 319 reviews.
Another personal favorite, the Biodance Collagen Mask is one of the best affordable masks you could get at Sephora. This disposable sheet mask is formulated with collagen, hyaluronic acid, and galactomyces to minimizing the look of pores, improve elasticity and texture. The best part? It's not slimy, and the gel mask comes in two parts so you can place it perfectly on your face.
Rating: 4.6/5 stars with 1,864 reviews.
Whether you're a seasoned fan of K-Beauty or you're curious of this brand because of Korean idol Rosé being its ambassador, this Sulwhasoo serum is formulated with the brand's signature ingredient, aged ginseng, alongside a gentle derivative of victim C for a healthy, youth-looking skin barrier.
Rating: 4.8/5 stars with 294 reviews.
For those with sensitive and irritated skin, this Cica Repair Cream by Sephora Collection promises to to hydrate, repair, and soothe any inflamed and extra-dry areas—face, body, and lips included. Reviewers swear by this, saying: "Holy grail for me. I use it as a day cream and it's the first time in a very looooong time that I'm not flaky by the end of the day. I'll buy this over and over!!!"
Rating: 4.1/5 stars with 471 reviews.
This beauty writer's go-to fall and winter signature scent, the Glossier Doux is perfect for this season. The scent is a fresh, musky woody one with notes of sweet violet, palo santo,f rankincense, smoky myrrh, and ambrox.
Rating: 4.4/5 stars with 174 reviews.
Founded by OG beauty Youtuber Jackie Aina, FORVR MOOD has a new Sephora-exclusive scent that's perfect for the fall. She Was Here is a warm floral scent with notes of roasted salted pistachio, Turkish rose, vanilla milk, and warm amber.
Rating: 4.4/5 stars with 1,071 reviews.
If you were waiting for the annual sale to adding this trendy fragrance to your collection, now's your chance! Selena Gomez's Rare Beauty launched their first eau de parfum a few months ago. Its warm sweet scent with notes of caramel, pistachio, vanilla, ginger, and sandalwood captured people's hearts.
Rating: 4.6/5 stars with 702 reviews.
With its cutie packaging of a honey dipper, this Gisou Hair Mask isn't just adorable (and beloved my this beauty writer)—it also works! It's formulated with the brand's signature mirsalehi honey, bee garden oil blend, and ceramides to hydrate, repair damaged hair, and leaves it glossy. Plus, it smells (and feels) luxurious.
Rating: 4.9/5 stars with 261 reviews.
Take advantage of this super-sale to buy the hair products you've always dreamed of trying! Anything by Crown Affair fits that bill, but this Overnight Repair Serum gets a special shoutout. This lightweight formula features its signature ingredient tsubaki meadows to hydrate and strengthen. It also has a superfood blend and rosemary leaf extract to repair, prevent breakage, and enhance shine.
Rating: 4.7/5 stars with 523 reviews.
This is the scrub shampoo of your dreams! This scalp scrub shampoo by Ceremonia is a luxurious experience, with its whipped texture and formula that includes Bolivian pink salt, papaya enzymes, and prickly pear extracts that easily foams, cleanses, and exfoliates your scalp without stripping it.
Looking for more? Shop Sunday Riley's C.E.O. Glow Serum on sale at Amazon!
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As an editorial team, we independently create content and determine coverage based on research, reporting and what we think our readers would like to read about. The goal of our content is to provide a service and inform readers who are on the hunt for the latest products to help make their life better. Items are sold by retailer, not E!. Pricing and availability are accurate as of publish time.
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